You spend tons of money every quarter on your printed marketing materials. You can maximize the return on your investment by taking extra care to plan the distribution of your materials. The great thing about brochures is that there are so many distribution methods available, either by mail, by handing them out on the street, or placing them in plastic brochure holders on the reception desks of local businesses. Here are five of the most frequently asked questions regarding distributing your materials in attractive brochure display holders.
1. What types of materials will brochure displays hold?
Brochure holders come in a wide variety of pocket widths, accommodating materials ranging from the traditional four-inch wide brochure, to magazine sized prints, to newspapers as large as eleven inches wide. Some holders even have shelves rather than pockets, to display the full design of your brochures that you spent so much time and effort on. Depending on your industry and market, you can use holders to display anything from brochures Brochure holder, to free newspapers and catalogs, sales or event flyers, and even rental and real estate pamphlets.
2. What types of materials are used to make holders?
Since brochure and flyer holders are relatively simple products, they can be fabricated from a wide variety of materials. The standard material used is acrylic or plastic, since these are often constructed at the lowest cost. The clear acrylic holders are not only inexpensive but light weight, durable, and easy to clean. Wire frame holders are a favorite, particularly since they can be used to display multiple brochures and materials. Solid wood, aluminum, and even cardboard are some unique, yet attractive options to make your materials irresistible to your audience.
3. What are the different types of displays available?
Holders can be constructed with one or multiple pockets, depending on the number of brochure designs you are distributing. Holders can also be produced with combination pockets to hold different kinds of materials, for instance brochures and business cards. Holders can be constructed with hardware to mount them on the wall, or can be provided with a floor stand. These options are of course in addition to the typical holders that are placed on reception desks. Weather resistant holders allow materials to be distributed literally anywhere.
4. Can logos be printed on the brochure holders themselves?
Many businesses have their logo printed on their custom brochure holders to further communicate their brand. By using color logos consistent with your brochures color palette, your audience will have even more exposure to your business brand. Since logos can be printed on any material, you are certain to achieve the best possible branding message through your brochures and holders.
5. Do brochure displays require assembly?
Some large displays with multiple pockets, or those that need to be mounted in special places may require some light assembly, though this process is often extremely easy and convenient. Most displays come with their own tools, hardware, and instructions for complete ease of assembly and mounting.